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The Umberto Primo Italian Benevolent Society was originally founded by Italian immigrants in Toronto, Canada, in 1888. It was named in honor of King Umberto I (1844-1900), who ruled over Italy from 1878 until his assassination in 1900. The local chapter of the Umberto Primo Society (or King Humbert Society) was established in New Castle in about 1905. The fraternal organization sold insurance and looked after the needs of its members. A social hall was established on East Division Street (shown above) soon after and became a popular gathering place for south side Italians. The society was in service until it finally closed in the late 1970’s. The building was sold and in 1984 became home to Sallmen’s Social Center, a bingo hall and banquet facility. (Oct 2014) Full Size
An advertisement for Sunday night dancing at the social hall. (Dec 1968)